Ferment agency approach to brand management

Written By Anna Schena

At Ferment Agency, we take a wholly comprehensive approach to Brand Management. We create a consistent marketing and communication plan to amplify your brand’s reach. The objective is to gain the loyalty of your current client base and reach new customers.

The process deconstructs the strategic process of Brand Management into three main parts. In these parts, we will analyse your current brand and how it is marketed and ensure that it is coherently communicated to your customers.

  • EVALUATION

    • Get a clear view of how your VALUES makes you unique

    • Understand what resonates with your customers

    • How to differentiate you from your competition

  • INTEGRATION

    • Properly integrate your values into your BRAND, making sure there is consistency throughout all your assets

  • COMMUNICATION

    • Choose the right channel and tone of voice to reach your customers

    • Build a strong, recognisable BRAND that is consistent with your VALUES and POINTS OF DIFFERENCE

Anna Schena
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what is brand management