“A brand is a set of mental associations held by the consumer, which add to the perceived value of a product or service” (Keller,1998)

“Brand”, or talking about creating, managing, or growing a brand, is sometimes seen as a dirty word in a world like the wine one, where we all crave inspirational stories, authenticity, and a direct connection with the producer or the region. However, many people fail to realise that you already have a brand by simply putting something out there for people to consume.

A brand is much more than a logo, image, or name—it is the story people associate with a business, product, or person.

Brand Management is so much more than just managing your brand. It is a strategic process that will help you building consistency across your story, your values and your products to make sure your customers get an authentic experience.

At Ferment Agency, we take a wholly comprehensive approach to Brand Management. We create a consistent marketing and communication plan to amplify your brand’s reach. The objective is to gain the loyalty of your current client base and reach new customers.